Search Engine Marketing Help
SEO for your Website
What exactly is the best search engine optimization strategy (SEO) to use on your website? But first, why is SEO important? There are literally billions of unique searches made every month and this search traffic is clearly significant if it is targeted search traffic. Having organic (non paid) search engine marketing help to get traffic to come to your business website can increase sales and the brand awareness. First of all, let’s take a look at how search engines operate.
How do Search Engines Work?
There are three main components that power search engines, and these are crawling, indexing and ranking.
Search engine spiders, which are bits of computer code, crawl around the web looking for content. They find information on a web page, read it, then follow your links from your pages to others. The spiders return periodically to check for changes on the original page.
Indexing is the storage into a large database of all the information the spiders collect. This ensures the content is available for the searchers when they are looking for answers to their questions.
The final aspect of search engine technology is the the ranking of the webpage. How the search engines do this is a closely guarded secret but it is based on algorithms that assess whether your content or someone else’s will be presented to the searcher when they search.
Let’s take a look at seven different search engine marketing help strategies that can improve organic or natural search results and bring targeted, focused buyers to your website.
Seven Essential Elements
The first and foremost strategy is to have high quality content. If your content isn’t valuable enough to create natural, good quality links then it doesn’t matter how optimized for the search engines this content is. Does your content create value for your visitors? Does it answer their questions, solve a problem or resolve an issue? The content needs to be relevant to what the person is searching for on the web.
2. Trust and Authority of Inbound links
If your website has quality incoming links that increase in number over time, this is an indication of trust others have in your website. It means others find value in your website and reference your content. If they do, then the search engines will have “trust” as well. The number and quality of links to specific pages matter too. The algorithms used by the search engines determine that there is engagement with the entire website and that the quality of the various pages is attracting natural incoming links. Having back links from trusted sites such as .EDU and .GOV websites can be very useful as well.
3. The Anchor Text
The words used in the clickable portion of a link matter too and this is commonly known as anchor text. Anchor text links from other sites make a difference as this is Google’s way to find out about the page from others, and not just from the keywords you use. Why are people choosing to link to your website and what words are they using? This matters to Google and the other search engines. Knowing about anchor text and how to use it is a helpful search engine marketing help strategy.
4. Social Media and Viral Marketing
The way to get people to notice your content so they will link to it is where social media plays an important role. Places like Facebook, Twitter, blogs, Digg and Reddit are all organic content distribution centers that can result in back links to your website. Viral Marketing, such as a YouTube Video that “takes off” or free giveaways can also get people to your website.
5. Optimization on the Page
Optimizing your webpage for the search engines is where you tell Google what your page is all about. The basics of on-page optimization include title, meta description, content, keyword frequency and linking out or within your webpage.. Having alt tags on your photos and images is also helpful.
Having keywords in the title tells the search engines and the people searching what your webpage is about.
The Meta description is the summary that appears in the search engine results page. It is helpful to have your keywords appear in your description and keep it under 165 characters.
Update your content frequently and keep it on topic. 300 words or more is the suggested length for content.
Keyword frequency doesn’t mean stuffing your page with keywords but it does mean doing effective keyword research. By using targeted keywords relevant to what your target audience is searching for, you will create highly focused content that will draw site visitors and will enhance your credibility. It is suggested you keep the keyword density between 1 to 4%.
You can start your keyword research on Google’s Keyword Research Tool or the free Traffic Travis. Get very specific and check the synonyms of your keyword words and phrases. Look at search volume and consider whether your search terms are highly relevant to your ultimate goal, which is to have someone purchase your product or service.
“I found Traffic Travis to be an essential tool for improving SEO search engine ranking for my website and have used it to increase my traffic. I highly recommend you check out this FREE SEO Tool.
Will your keywords and content provide answers for your visitor, pre-sell them and prompt them to link to your webpage?
You want the visitor to see at an instant what your website is all about and whether it meets their needs. It can be helpful to have a content landing page that instantly communicates to reader what your website is all about. If it is valuable content it will act as “link bait” that will draw links all of its own.
6. Article Marketing
Article Marketing is a strategy that has been around for some time and having the right anchor text in your byline will help get your website a good ranking for some terms, at least on MSN and Yahoo. If dozens or hundreds of sites republish your article with the byline, the search engines will discount duplicate content but the link authority in the websites containing your articles does pass on link juice to your website. Ezine Articles is an excellent place to create exposure for your content and is one place to upload your article for free in exchange for a link to your site.
7. Linking Out
Linking out to other pages matters when it comes to search engine optimization. Search engines want to know you’re connected with other content and pages and that you are part of the social realm. As a guideline, link to relevant content early in the body copy, and link every 120 words of content. These can be links to webpages within your own site or others and remember to use anchor text when you do link.
This is not a comprehensive list by any means and no one factor for search engine marketing help strategies is going to be the defining factor that gets your page on the front page of the search engines. Remember to write for the people that are doing the searching and to create quality content that others will link to in order to increase your own ranking. Start with a detailed long term plan and use multiple search engine marketing help strategies which in turn will get you the natural organic traffic.
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